How To Match Hand Sanitizer Scents To Your Brand Personality

Your brand personality is important to any campaign you run. You need the personality to be cohesive and consistent, even when you buy promotional hand sanitizers in bulk. Before you choose scents with the wrong message, define your brand and identify traits you want to accentuate with scent..

When Hygiene Becomes Part of Brand Experience

When COVID-19 ravaged the world, hygiene (like handwashing) was important to everyone. Post-pandemic, the New York Times states that those hygiene habits remained. In fact, they are still highly important to the average person.

Hygiene can also be a part of a brand’s overall experience. No company wants customers to think of their brand as ‘dirty,’ so hygiene is an important train of thought. When customers think of your company as ‘clean’ or hygienic, they feel they can trust you more. Your company becomes safe and trustworthy in their eyes. Cleanliness is viewed differently today than it was pre-pandemic. Reminding people you are ‘clean’ allows you to show customers your commitment to their safety and wellness.

Identify Your Brand Personality Before Choosing a Scent

When using scent-related branding, it’s not a good idea to choose a scent that doesn’t align with your brand’s personality. Utilize these ideals to stay on the right track:

• Define Core Traits

What are your brand’s important traits? How do you want customers to view your company? As a professional, bold, witty, or something else? Those traits will help you decide on a scent to move forward with.

• Consider the Audience

Always remember your customers and what they like. Understand what scents your target audience appreciates and what makes them turn away.

• Remember Context

You don’t want a scent that is overpowering in a small space. On the other hand, larger spaces can cause a scent to get lost and make it seem that it’s not there at all. How customers use or experience the scent changes how you implement it and what scent you use.

• Translate into Scent Form

How can you translate your brand’s personality into a scent? If you want customers to see sophistication, use a classic scent. If you need to come across as fun, consider fruity smells.

• Test and Change

Gather samples and test them on customers and employees. How do they associate the sense with your brand? Does it hold true to the company’s personality or fall short of the message you want to get across? Refine the scents as you get feedback before you settle on something permanent.

Fragrance Personalities and What They Signal

While there are endless scents available to your company, certain options have personalities that are already established. For example:

• Floral Scents

Floral scents are associated with romance, women, and softness.

• Woodsy Scents

Woodsy smells denote confidence, sophistication, and strong authenticity.

• Citrus Scents

Citrus scents showcase a clean cheerfulness that is both optimistic and bright.

• Fruity/Berry Scents

Berry scents are childlike, lively, and fun.

Match the Scent to the Setting Where It Will Be Used

The Washington Post states that some hotels use scents that are designed to keep guests coming back. They aim to set a mood, create memories, and help guests recall their space when they travel to the area again.

The fragrance you select for your brand is important, but you also need to use that chosen scent in the right location, as hotels have shown. For example, don’t use a fruity, playful scent in a location reserved for serious occasions.

As your company thinks about what scent to use, always remember where the fragrance will be used so it doesn’t give the wrong message and rub off wrong on your brand.

Don’t Skip the Testing Stage

In order to brand your company and its products well, never skip the testing stage. You may feel that you have your brand’s personality nailed and lined up with a scent perfectly, but the customer’s perception is always what you need to go by. Test the fragrances you consider before you order promotional hand sanitizers.

In conclusion

Save Your Ink wants to help you create a campaign that matches your company’s personality and goals in a new way — through scent. What message do you want to? This is your opportunity to reach customers in a sense you may not normally activate. Hand sanitizer gifts allow your company to come across as hygienic and trustworthy. The addition of the right scent will also denote its overall personality. Customers appreciate even small gifts they can use, and post-pandemic, hand sanitizer is still all the rage. This type of promotional item gets your company before customers’ eyes and into their hands (literally!) more often.